For Over 30 Years
This is the PowerBar story
Leading Sports Nutrition
PowerBar’s expertise in sports nutrition builds on more than 30 years of experience. By using the highest quality ingredients, we supply everybody who loves sport with the right fuel at the right time. Whether you’re a high performer or an amateur sports enthusiast, PowerBar powers champions that push harder and go farther every day.
Born from Boundaries
More than 30 years ago, a Canadian endurance athlete, motivated by having collapsed at the end of a race due to lack of energy, took the challenge and started working on a product that would change the nutrition of athletes forever. Born in 1986, the first PowerBar weighed a proud 65 grams and was 12 cm “tall”. In the years following 1986, the ingredients were adapted, flavors optimized and (thankfully) aesthetic appeal improved. Setting a golden standard for decades to come.
Built for Breakthroughs
Fueling athletes for over three decades
Developing products that make you go further to fuel your ambitions, adventures, and success stories
The Secret Weapon
Thankfully over the course of time, cyclists at the Tour de France have found a slightly better alternative to help them withstand the toughest stages – that’s us.
The Edge to Be Your Best
Five rings and 8 golden medals — what sounds like jewelry is actually our athletes stunning the world and making history in the Olympics in Beijing.
Shut Up, Legs!
In 2008 we fueled a remarkable world record in Berlin supporting the first man to run under 2:04:00 hours at an official marathon.
Power to the People
This is no overstatement. In our long lasting partnership with the biggest triathlon series in Europe we provided 664 Million kcal to more than 390.000 athletes.
To The End of The World and Back
We feel comfortable pushing people beyond their limits. We like the challenge too. Wherever you choose to go, go further.