Tasting sport means tasting life. Breathe in the fresh air, feel your heart beat, feel sweat on your skin or simply enjoy sport! Whether you want to push yourself, give everything for your team or just have fun. Celebrate every moment, even if it’s a struggle sometimes. This is what we call “The Taste of Sport” and PowerBar is there to inspire and fuel you whenever you need it.
PowerBar’s expertise in sports nutrition builds on more than 30 years of experience. Since 1986, we have been developing products by athletes for athletes. By using only best tasting high quality ingredients, we supply everybody who loves sport with just the right fuel at just the right time. Whether you’re a high performer or an amateur sports enthusiast.
A Canadian endurance athlete, motivated by having collapsed at the end of a race due to lack of energy, took the challenge and started working on a product that would change the nutrition of athletes forever.
Born in 1986 the first bar weighed a proud 65 grams and was 12 cm “tall”. If you want to enjoy the original taste at home, feel free to try our one and only first recipe.
In the years following 1986 ingredients were adapted, flavours optimized and (thankfully) aesthetic appeal improved. Setting a golden standard for decades to come.
Thankfully over the course of time, cyclists at the Tour de France have found a slightly better alternative to help them withstand the toughest stages – that’s us.
2008: 5 rings and 8 golden medals – what sounds like jewellery is actually our athlete stunning the world and making history in Beijing.
Your performance belongs to you and not to others… Unless they are on your team.
In 2008 we fueled a remarkable world record in Berlin supporting the first man to run under 2:04:00 hours at an official marathon.
We feel comfortable pushing people beyond their limits. We like the challenge too and we were loving this expedition in the arctic freeze.
This is no overstatement. In our long lasting partnership with the biggest triathlon series in Europe we provided 664 Million kcal to more than 390.000 athletes.